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“Ferrari is a dream – people dream of owning this special vehicle and for most people it will remain a dream apart from for those lucky few.”
Enzo Ferrari
The history of Ferrari is inseparably linked with racing. Since 1947, cars that have immediately achieved success on racetracks around the world have been leaving the factory gates in Maranello. Two years after Enzo Ferrari presented the first Ferrari, cars with the prancing horse on the bonnet were already successful in legendary races such as Mille Miglia, Targa Florio and 24 Hours of Le Mans. Machines powered by 12-cylinder engines quickly became an object of desire for automotive enthusiasts. Today, classic models of the 166, 250, and 275 series are some of the most valuable vehicles in the world. In the 1970s, the brand’s offer also included cars with centrally located V8 engines, which today are one of the pillars of Ferrari’s sales. Currently, the Ferrari range consists of the 296 GTB/STS models powered by a hybrid V6 engine, the 8-cylinder grand tourer Portofino M and Roma, and the extreme SF90 Stradale/Spider with a 1,000 HP hybrid system. Ferrari has not given up on classic V12 engines, which are present in the 812 GTS and the newest Ferrari Purosangue, as well as in special Monza SP and Daytona SP3 models.
The beginnings of the dealership in Katowice were modest – from a 120-square-meter showroom in 2013 to a full-size showroom with exhibition space for seven cars that we see today. In addition to the sales department, the facility also has an authorised service centre, which in 2019 received Ferrari Officine Classiche certification, allowing it to certify classic Ferraris for its customers. In 2020, the facility underwent a thorough adaptation to the latest Ferrari visual standards, including the installation of several multimedia screens, a completely new waiting area for customers, and additional elements in the configuration area. The brand’s activity in Katowice is not only about car sales but also about building a community through premieres and events for current and future customers, as well as friends and people associated with the brand. New, interesting projects are also being developed year by year, aimed at constantly raising customer service standards. These include Selling the Dream or Keep the Value. This enables us to continually expand our skills, with an emphasis on a personalised approach to every customer. This attitude was honoured in 2022 with the award for the best Ferrari dealership in the world, given at the brand’s annual dealer meeting.
